If we want to succeed, we have to develop a new global mindset that will combine international talent management and development while building on interlinkages between diversity and innovation. Economies and cultures have come closer. People are now aware of the cultures, traditions, lifestyle, living conditions prevailing in almost every corner of the world. Interestingly, this is going beyond awareness and into a state of integration that is a result of cross-pollinated views, ideologies, products and services.
Learn about designing, constructing, and placing messages that your target audience will respond to. What is effective social marketing communication? What are tools for reaching the target audience?
How do you approach common barriers to effective social marketing communication? How do you develop effective messages? A woman and a little girl walk through a field on a beautiful summer day.
Birds sing, bees buzz, the wildflowers are extraordinary Suddenly, the woman starts to sneeze. She walks faster and faster through the field, her sneezes coming closer and closer together.
She begins to run toward a house in the distance, sneezes wracking her body. At last she reaches the house, flings herself inside, and reaches frantically for a bottle on the kitchen table.
Cut to the smiling woman back in the field, making a daisy wreath for the little girl's hair. The name of a well-known allergy medication flashes on the screen. If you're not allergic to pollen, this ad may not mean much to you, and you might not even notice it.
If you are allergic, you know all too well the sensation of being overwhelmed by sneezing, and the extreme discomfort that brings. You're likely to pay attention to the ad, and perhaps to look into the medication.
After all, if it works for that woman To be successful, a social marketing campaign has to reach people with a message that will help them decide to change their behavior. If the message isn't understandable, if it doesn't reach its audience, if it scares or offends them too much, if it doesn't seem to apply to them, or if it simply doesn't register at all, they won't respond.
Running an effective social marketing campaign is, as much as anything else, a matter of effective communication. In this section, we'll discuss designing, constructing, and placing messages that your target audience will respond to.
Although, as we'll see, social marketing communication has its specific attributes, it is still subject as well to some general rules for communication: Communication is a two-way street.
You have to be sure that what your audience understands is the message that you meant to send. There are several issues that can provide difficulties here. Is the message in a language that people can understand? Effective communication may require putting your message in a language other than English if that's the language of the target community, or it may mean making sure that your message is in clear, simple English.
Your body language, tone and pitch of voice, and clothing - or those of actors or spokespersons - all send powerful messages of their own about whom you intend to reach.• Explore personal and cultural values, biases, prejudices, and views.
• Identify ways in which culture shapes beliefs, practices, and values. • Identify similarities and differences among cultures. • Recognize our own culture(s), including Extension culture.
Cultural awareness becomes central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different ways.
What is considered an appropriate behavior in one culture is frequently inappropriate in another one. Cultural awareness is about making the proper responses/accommodations to behaviors/norms exhibited by people from outside of one's own culture.
This lesson reviews two major categories of cultural differences: food and modesty. How Lack of Cultural Awareness Can Cost A Business Big The Commisceo Global Blog - Perfect for Culture Vultures Whether a press release, a case study of cultural difference, some tips on working abroad or some lessons in cross-communication, we try our best to satiate your inner culture vulture.
About Profit Magazine Archives Opinion. Profit Magazine. Archives: Understanding the Importance of Culture in Global Business The companies that will see growth in the coming decades are mastering how to do business across cultures. (despite the fact that most products were ready-to-use).
It is also increasing international trade in cultural products and services, such as movies, music, and publications. The expansion of trade in cultural products is .