Overview[ edit ] Evolution graph of a social network: The social network is a theoretical construct useful in the social sciences to study relationships between individuals, groupsorganizationsor even entire societies social unitssee differentiation.
Influencer A social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product. However, influencers often try to remain impartial toward brands in order to maintain credibility with their hard-earned audiences.
Successful influencer strategies usually involve the coordination of Marketing, Customer Service, and Public Relations teams.
For more information on Instagram and staggering statistics that prove its importance, see here. Instagram Direct Allows for the sending of threaded messages with one or more other Instagram users.
Instagram Direct can also be used to send images or video viewed in the Feed privately between users. Instagram Stories Photos and videos shared to your Instagram feed that disappear after 24 hours. To share an Instagram Storysimply tap the top left of your screen or swipe left from anywhere in your Instagram Feed.
Click the bottom of the screen to take a photo, or click and hold to record a video. Kik allows users to connect with others using a username rather than a cell phone number, to send text, video, images, sketches, and more through their Wifi or data connection.
It also boasts an in-app web browser, so users can check out links and other social media accounts all without leaving the app, making it especially appealing for users as well as the companies trying to reach them.
Klout Score A numerical rating of online social influence, ranging from 1 to Klout rates a social media user based on the size of their social networks and how other users interact with their content. You can increase your Klout score by connecting multiple platforms to your Klout profile.
Along with shares, comments, and favorites, likes can be tracked as proof of engagement. Endorsements boost your credibility on LinkedIn by indicating that you actually have the skills you say you have. You can only endorse the skills of your first-degree connections.
LinkedIn Influencer A top industry leader or other high profile professional who has been invited to publish on LinkedIn. Although every LinkedIn user can use the social network as a publishing platform, the LinkedIn Influencer program is invitation-only.
LinkedIn recommendation A written compliment from one of your connections that you can display on your LinkedIn profile to impress hiring managers, potential customers, and that really interesting person you met at TEDxToledo.
If you receive a lackluster recommendation that you would rather not display, then you can easily hide it from your profile. How do recommendations work? Lists are a convenient way to organize other Twitter users, whether you follow them or not.
When you create a Twitter list, you can choose to make it public or private. Private lists are good for cataloguing sales prospects and sworn enemies, while public lists are available for anyone to subscribe to.
Users who have their location services on at the same event location will be given the option to contribute Snaps to the Live Story. The end result is a Story told from a community perspective with lots of different points view. Then they put their feet up and relax as the technology takes over, moving leads down the marketing funnel towards a purchase.
Social media marketing and content marketing strategies can attract new inbound leads, providing essential fuel for the marketing automation engine. Marketers can also make that engine more efficient by using social media data to score their leads more accurately. Meme An idea, fashion, or behavior that is transmitted from person to person through media, speech, gestures, and other forms of communication.
The term was conceived by evolutionary biologist Richard Dawkins in the s, but it has exploded into greater relevance in the past decade with the rise of online culture.
Dawkins surmised that we could use the concept of evolution by natural selection to understand how ideas spread and change over time. Some memes spread far and wide, some die out, and others mutate.
Social media has made it possible to visualize and measure this phenomenon like never before. For example, we can see hashtags rise and fall in popularity and track how quickly they spread throughout a network. Ready to get meta? The word meme is itself a meme. Therefore, people use the word and pass it on.
Its meaning has also evolved over time as it has become increasingly used to describe viral social media content. Messenger The app that allows Facebook users to message one another instantly through a smartphone.Benefits of social media for brand building 1. Increase brand awareness. With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.
How many people use social media? This statistic shows the number of social media users worldwide In , it is estimated that there will be around billion social media users. Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.
Do you want to improve your social media marketing? Have you looked at how your competitors are using social? There are tools to help you determine what's working for you and your competitors, what isn't working and why. In this article you'll discover four free tools to compare your social media presence with your competitors'.
Listen to this . Welcome to the Social Media Research Foundation. The Social Media Research Foundation is the home of NodeXL – Network Overview Discovery and Exploration for Excel (, and ) – extending the familiar spreadsheet so you can collect, analyze and visualize complex social networks from Twitter, Facebook, Youtube and Flickr.
This is a very good and comprehensive introduction to many concepts in social network analysis, although graph visualization method such as force-based logarithm are not present.